Piñatex arrives as the perfect solution, just at a time when fast-fashion destroys all.
Ecological, sustainable but also sociological, Piñatex is since 2014 one of the major alternatives to animal leather, cruelty-free and therefore respecting the planet and its inhabitants. It was discovered and westernized by the Spanish designer Carmen Hijosa in the 90s. She was inspired by the traditional Filipino ceremony attire called Barong Tagalog, made from pineapple leaf fibers. However, Piñatex would only be commercialized and useable after 10 years of research, in 2014.
For a complete immersion into Dre Hijosa’s workshop, we encourage you to have a look at the video by Cartier Women’s Initiative. For her research and discovery, Dre Hijosa received the Arts Foundation Awards in 2016 in the category « Material Innovation ».
Piñatex ? But before ?
But Piñatex isn’t actually made from pineapple but from its leaves, and more specifically the fibers of the leaves of the plant rather than the fruit. That way, the plant, originally considered waste after the pineapple harvest, can now be transformed. They are a biproduct of the pineapple production and were previously burned or brought to landfills, but their new life as textile also allows an additional revenue to the farming communities of the pineapple industry.
480 pineapple leaves – or 16 pineapples – are required to make one square meter of Piñatex, or two The Savage handbags . No additional raw materials are necessary to make the non-woven textile and no chemical from the Cradle to Cradle® list are used in the process. The production is in a closed circuit, which means that the leaves leftover are used as natural fertilizers. The textile is also soon to become biodegredable! However, please do not dispose of your handbag in your compost as we – Allure Sauvage – prefer to reuse the materials.
This vegetal material becomes an alternative to animal leather and to the cruelty involved with it, but also an althernative to the general petroleum-based vegan leather.
How to talk about Piñatex?
Beware, piñatex is not a vegetal leather. Indeed, vegetal leather is not vegan either, it simply means that the way the leather was tanned was plant-based and is therefore less harmful to the environment but still harmful to the animals!
Piñatex should therefore be called a non-woven textile or plant-base alternative to leather.
Allure Sauvage and Piñatex ?
Allure Sauvage offers handbags and accessories made from Piñatex which are 100% vegan certified by PETA. When we first purchased Piñatex, we had no choice but to start working with the paprika color, in order to prove ourselves. The news did not scare Selena but simply meant we had to redesign our first collection. Next, we were able to purchase the Charcoal color and other will come! We look forward to sharing our creations with you!
Allure Sauvage and Ananas-Anam:
Ananas-Anam, the londonian startup, fights for a positive social impact and a lower environmental footprint. They are working with the values of a circular economy while combining research and innovation to improve the life quality of the planet and its inhabitants. They are inspired and working for the label Cradle to Cradle® which supports the politics of an ecological design, intelligent and innovative in connection with the economy and environment of today. Their values are fully aligned with ours, which contributed to our choice of starting with this material.
Nowadays, vegetal materials become more and more popular. To buy from a vegan and ecological brand is to refuse a destructive industry for the environment and the animals and therefore support a more ethical and positive fashion.